Have you seen pictures of a Prada store in the middle of the West Texas desert and are curious to know how you can visit it? In this post, you will find all you need to know about Prada Marfa and how to plan a visit to this unique location.
What is the Prada Marfa
Contrary to what some might think, the Prada Marfa isn’t actually a store. Though the shoes and bags products found inside it are truly from the 2005 fall collection of the luxury brand Prada, the building is a permanent art installation created by the Berlin-based artistic team Elmgreen and Dragset.
This replica of a luxury Prada boutique was inaugurated in October 2005 as a call to attention for the consumerism of the ‘90s. The artists’ intent was for the installation to slowly melt into its surroundings until it ceased existing. However, it all changed after a few acts of vandalism, and the sculpture remains strong until today, attracting many visitors to see this one and only highway-based Prada.
Now if you think you can buy a Prada bag in the middle of nowhere, hold that thought! Although you can see the Prada logo and the products donated by the luxury brand from the outside, the public doesn’t have access to the interior of the structure itself nor can make a purchase at this one-of-a-kind store.
Where is Prada Marfa
You probably want to know how to get to the Prada Marfa. Despite its name, the replica store is located just outside the town of Valentine, a tiny town nearby the more famously known Marfa, in West Texas.
To get here, you’ll have to make your way on US Highway 90. If you need the GPS coordinates, just type 30.60343807276123, -104.51850294845214 into your device (or click here for directions).
Reasons to visit Prada Marfa
It’s close to Marfa – though it’s not located in Marfa, the Prada installation is less than 30 miles away from town, so you can go back and forth from Marfa pretty quickly. You can explore the restaurants, coffee shops, and stores in Marfa and take some time to visit the Prada art installation.
It’s the perfect stop if you’re on a West Texas road trip or just passing by – if you’re on a West Texas road trip and need a break from the country roads, why not add Prada Marfa as a pit stop?
Last, but not least, seeing the Prada Marfa when planning a visit to Big Bend National Park – it will give the best West Texas combination, and you’ll be able to explore other small, cute towns along the way.
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White Sands National Park: How to Plan the Perfect Visit to White Sands National Park
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Utah Itinerary: The Ultimate Utah National Parks Road Trip Itinerary